BBK

Engagements

Going 0 to 1

Helping new businesses, like startups, get off the ground and launch a product.

Turning Things Up to 11

Helping established companies go through transformative growth, like expanding into new spaces or reinventing themselves.

Coming to Jesus

Helping companies that know they have a broken experience to change, and get their product organized and aligned with users' needs and business goals.

Organizational Change

Same as above, but also building Design capability within an organization - setting up Design Ops, processes, documentations, onboarding, recruiting, etc…

Roles

Director

Working within an organization (or agency) and leading all the work streams for a given product (or account) and managing the related UX/Product Design teams for those work streams.

Lead

Being the UX/Product lead on a single work stream, managing a small team.

Individual Contributor

Being the UX/Product lead on a work stream, without support (responsible for design, strategy, research etc...)

Things I'll bring to the party

Capabilities
& Skills

Design

User Experience Design
Wireframing
Product Design
Cross-Platform Design
Prototyping

Research

User Research
Usability Research
Competitive Analysis
Analytics Review

Strategy

Product Strategy
Roadmapping
Information Architecture
Personas
Use-Cases & User-Flows

Collaboration

Workshops & Brainstorming
Cross-Funcitonal Collaboration
Client Interviews

Leadership

Creative Direction
Design Leadership
Team Management
Individual Mentorship

Operations

Design Ops
Design Systems
Accessibility
Design-Related Documentation

I’ve built these skills at some of the world’s most innovative agencies...

while working with some of our most admired brands.

My driving passion is helping people overcome obstacles to achieve their goals.

I believe design, and leadership, both enable people to be more productive, gain more freedom, and get closer to where they want to be. That's why I love doing this work.

I also love sharing this knowledge through teaching, which I’ve done at these places.

And in my down time, I focus on learning and trying new challenges like ...

👁️

Teaching ART
to 6th graders

✨

AI Tools & Nerdery

🍄

Mycology &
micronutrients

🎲

Board game design

What I've been up to

Most recently...

Healthcare 2021-3

As UX Director contracting with Fantasy, I led all of our workstreams on this massive account for the largest healthcare company in the country. Our projects spanned across multiple business units, and included the creation of an AI-driven patient profile, a telehealth application, cross-product design system, and a business-wide portal experience.

UX Director

Design Direction & Management

Product Design & Prototyping

user research

Product Strategy Collaboration

Marketing SaaS 2017-21

I helped this fast-growing influencer marketing platform, mature their product and develop their Design department as we grew from a 10 to 50+ person company. During that time, I created their design library, designed key product areas, hired and onboarded other designers, spoke to tons of customers, and worked closely with the founders and cross-discipline leads. Near the end of my tenure, Refersion was acquired by Assembly (who reached a 1BN valuation shortly after.)

Principal Product Designer

design ops & hiring

cross-functional collaboration

product design & prototyping

user research

Insurance Startup 2019-20

I worked directly with the CEO of DayForward to define and create the first iteration of a new type of life insurance, focused on the more graspable concept of “income replacement” as opposed to the industry-standard “death benefit”. It has since grown to a team of 30+ with a valuation of ~75MM. (Fun fact - The CEO and I used to work together when he was the CEO of Huge, and we previously founded a different start-up together. More below.)

Product Design Director

Product Design & Prototyping

Product Strategy Collaboration

Some other experiences

HUGE

Experience LEad

An amazing learning experience throughout the five+ years I was there. So grateful to all of the talented and creative people I collaborated with and worked alongside. Started in Brooklyn and then moved to LA office. Helped run the UX department and led and contributed to multiple accounts.

Honey

Founder

Wouldn’t it be an efficient way to get smarter if you could easily see all the useful stuff your smart colleagues were reading? I thought so and pitched this idea to my colleagues at HUGE and it was green-lit for our internal incubator. I worked on the initial concept, and then later became an advisor. Honey was acquired in 2022.

Age of Learning

UX design lead

"We need help… We know we’re not as awesome as we could be...” was the first thing I was told when I began working with this incredibly ambitious early-education giant. I was asked to work across their entire product ecosystem, starting with helping to redesign their current experiences, and later on concepting, designing, and testing many of their new products.

Locent

Founder

Product and Design leadership, responsible for research, design and product definition at this B2C text messaging startup, focusing on "Sales and Support with Text. " We got into Y-Combinator before this project eventually wound down.